You are not mistaken – I standby the title of my article. This is the perfect time to set up a enterprise of your dreams or to develop your present enterprise and yes, we are all still in Covid pandemic situation. So why all my positivity? Have I gone off-tangent with my ideas?
So listed here are my thoughts about why it is ripe to start a enterprise now.
Reason 1: Globalisation
The spread of globalisation has not ceased. Quite, more people are leaping onto the bandwagon of seeking items and providers from completely different countries. There’s an unquenchable need to buy the next “big thing” no matter the supply of the new ideas
Reason 2: Rapid Spread of Info
As the world holds it breath for the technological march towards 5G, what needs to be accepted is the speed of each data and misinformation. This signifies that with the best marketing strategy, you possibly can propel corporate branding to a larger base of potential customers within a shorter time.
Reason three: From social media to Mega Sticky Media (MSM)
I have created this acronym MSM because through the Covid interval starting from 2020, there was the rise of Tiktok to become a free media platform to get business message across. It was like a combination of YouTube and Instagram but in hyper-speed of seconds. For the primary time in history, marketing individuals are forced to distil the essence of a model to suit a typical Tiktok consideration-span. To many, this is not possible but to the youth-market this phenomenon is mere referred to as “Bought to do it quickly!” GTDIQ -another certainly one of my newly created acronyms.
Reason four: Social Activism
For a business to embrace social change and be a good enterprise citizen shouldn’t be new. It also makes good enterprise sense too. However the tsunami of social events that started from 2020 and the way shareholders and prospects will assist a business that will take a stand – has officially taken root. Thus, for those who start a new enterprise, it is nearly a truism that your model has to encompass a certain level of being a change-agent for the betterment of society.
Reason 5: No Lack of Funding
Not only is there no lack of funding, but there is also now a new financial model Special Function Acquisition Firm (SPAC) which permits start-ups to bypass the traditional Initial Public Offering (IPO) route. There may be now a big demand for patents and new enterprise models that assist dig out a new niche.
Reason 6: Meals Security and Sustainability Issues
With the acceptance that food security and environmental sustainability will constantly problem the minds of many governmental choice-makers, there is opportunities galore for more research in this area. Thus, start-ups can develop their marketing strategy and strategy along the lines of those issues.
With all these factors in mind, do consider starting a enterprise at the moment!
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